Posts Tagged 'bottled water companies'

Can Water Go Green?

In an article by the New York Times, Fiji water is overhauling their marketing strategy to “Go Green.” Fiji water claims to be the purest of all bottled water . They claim to be artesian water. By definition, this is water that comes from a source deep within the earth. The water is thus protected by many layers of clay and rock. This water source is protected from air, which prevents it from being exposed to environmental pollutants and other contamination.

The world’s purest bottled water company still needs an image-adjustment?

However, with this still in mind, Fiji water is going through a major overhaul to gain an image that they are going green. Admittedly, they are taking steps to lessen their carbon emissions. For example, they are shipping not only to Los Angeles, but to Philadelphia as well, a move that lowered carbon emissions. This re-evaulation stems from media pressure. However, the bottled water industry is still seeing exponential growth annually. Some 3 billion bottles were sold last year. For this year, a 14 percent growth is projected. People just can’t get enough of bottled water, but why are bottled water companies trying to tailor their images to be green? Because they know there is a looming water crisis and having a wasteful image does not bode well for the their financial future.

Check out the article here.

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