Posts Tagged 'Bottled Water'

Can Water Go Green?

In an article by the New York Times, Fiji water is overhauling their marketing strategy to “Go Green.” Fiji water claims to be the purest of all bottled water . They claim to be artesian water. By definition, this is water that comes from a source deep within the earth. The water is thus protected by many layers of clay and rock. This water source is protected from air, which prevents it from being exposed to environmental pollutants and other contamination.

The world’s purest bottled water company still needs an image-adjustment?

However, with this still in mind, Fiji water is going through a major overhaul to gain an image that they are going green. Admittedly, they are taking steps to lessen their carbon emissions. For example, they are shipping not only to Los Angeles, but to Philadelphia as well, a move that lowered carbon emissions. This re-evaulation stems from media pressure. However, the bottled water industry is still seeing exponential growth annually. Some 3 billion bottles were sold last year. For this year, a 14 percent growth is projected. People just can’t get enough of bottled water, but why are bottled water companies trying to tailor their images to be green? Because they know there is a looming water crisis and having a wasteful image does not bode well for the their financial future.

Check out the article here.

The Message in the Bottle is a Lie

Every time you twist the lid off a cool, supposedly pure and crisp, 250m bottle of water, you spend $1.50. A litre of gas for your car costs, on average, costs $1.35 per litre. A litre of water is $6.00 and a litre of gas is $1.35. You do the math. When did water become more expensive than gas?

Drinking water is the new oil.

We have no idea when we will run out of fossil fuels, but a study by the UN states that two-thirds of the world will lack access to drinkable water. I say why not knock two birds out with one stone. Are we this blind and stupid that we buy water that is pumped right out of our own backyards? 40 percent of bottled water is pumped out of our own taps and resold to us. Wow, do I feel stupid. Secondly, the amount oil used annually to produce and transport bottled water is 17 million barrels a year, or the equivalent of running 1 million cars for a year.

These are all stunning reasons to stop drinking bottled water, but on the financial side, it also makes sense. For example, the suggested amount of water an individual should drink is 8 cups a day. There are 236m in a cup of water. If you apply the fact that a bottle of water contains 250ml of H2O, you almost need 7 or 8 bottle of water a day.

If we were to assume on the extreme end and conclude that you drink 7 to 8 bottles of $1.50 water, That would equal $12 a day, $84 a week, $336 a month and finally…$3,528 to $4,032 dollars a year. I know that we all don’t drink that much water in a day, much less spend $12 a day on bottled water, but a gallon of water from the tap is 250 to 1,000 times cheaper than bottled water. Bottled water companies are only audited for sanitation every three years and city water is checked everyday. Again, you do the math. The idea that bottled water is healthier is a lie. Tap water is just as, or maybe even more pure than bottled water. I don’t even want to get into plastic contaminate issues associated with bottled water.

You can check out a four-year study by the National Resource Defence Council here. They point out all the pros of drinking tap water versus bottle water. You make the choice.

Simply put, if you don’t drink bottled water, you save money, save water and save the earth. That’s a combo that can’t be beat.



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